AEM Front-End Lead Developer @ Richemont International

With over 15 years of experience in IT consulting and development, I specialize in front-end development with a focus on headless CMS and eCommerce platforms. Currently serving as Front-End Architect at Richemont, I contribute to building innovative global solutions for luxury goods companies.

My expertise in web, mobile, and game application development, alongside skills in test automation and team collaboration, enables me to deliver impactful results for B2B clients. I am dedicated to utilizing technology to meet diverse business needs and foster growth.

Experiences

In "Store Front Accelerators" team, leading Front-End team (Switzerland, Poland and India)
Refactored the existing payment drop-in integration (Adyen and others), consolidated multiple providers into a single Vue 3 + Vite implementation under a tight deadline
→ Delivered significant performance gains, reduced technical debt, and cut production build size by 8x
→ Eliminated the need to maintain multiple payment libraries in checkout flows
Led AEM Checkout Improvement initiative: built a new standalone SPA checkout from scratch using modern stack (Vite, React) and best practices (lazy loading, testing). Collaborated with two backend developers. Project paused after several months due to budget constraints
Drove cross-team development and project management for checkout features.
→ Integrated Adyen payment solution for the North America region
Reduced technical debt by updating all dependencies, overhauling the frontend build process, and decommissioning outdated libraries
Built a reusable "drop-in" checkout form for the Middle East market via Checkout.com integration, enabling seamless use across any frontend client
Developed a lightweight standalone Search component with no frameworks or external libraries and minimal backend interaction. Initially delivered as a prototype; promoted to full epic and shipped to production
Provided technical support to the Frontend team and brand Maisons
→ Supported Ops tasks including CI/CD pipelines, debugging, and deployments
Developed Single Sign-On (SSO) solution for AEM 6.5 integration with Alokai, ensuring full compatibility even on Apple devices
Integrated Montblanc brand site on AEM 6.5
Developed a Proof of Concept (PoC) for Cartier integration with Alokai.
Gained proficiency in Robot Framework (Python-based automated testing).
Technologies: Vite, Vue 3, React, Redux, emotion, cypress, nx, jest, webpack5, Adobe Experience Manager (AEM 6.5), Alokai, Robot Test Framework

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Idir IBOUCHICHENE

Principal Software Developer | Leading eCommerce Front-End Solutions

French

AEM Front-End Lead Developer